Op-Ed | Nobody Knows Anything: Moving Beyond Fashion’s Closed Loop / www.businessoffashion.com


Op-Ed | Nobody Knows Anything: Moving Beyond Fashion’s Closed Loop.

Great Op-ed piece from Lawrence Lenihan about the future of fashion and more specifically, about the changing relationship between the creator / designer and the consumer. My two favorite points :

In this new age, the creator/designer will be in control since the creator is the architect of the conversation with the customer. Rather than the creator/designer existing for the industrial machine, this machine will exist for the creator. The business will have only two functions: to amplify and deepen the connection that creator/designer has with his customers and to multiply the number of customer connections with whom the creator/designer’s vision resonates.

and

Fashion is not what the industry says it is, it is what it means to you and how it enables you to express what you mean to the world and where you fit in it.

Clearly, as Lenihan so eloquently states, change is coming to the industry and I, like Lenihan, “can’t wait to see waht happens next “.

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